For brands

Sales power in the
Middle East and Asia.

For high-end audio brands – from anywhere – that want to grow in the region. Representation on the ground, without the fixed cost of a full-time sales team.

Portrait of Michael Pedersen

Why brands work with me.

I know what a manufacturer needs from a partner abroad – because I used to be the one asking. I’ve managed distributor networks, negotiated across cultures and opened markets from scratch. AudioLink MEA is built only for the audio industry, so I speak your language from day one.

Track record

What I do for the brands
I already represent.

Since 2025 · Middle East, South and Southeast Asia

CANVAS HiFi

Official distribution in Dubai with Symphony, including demos at the Symphony Experience Center.

Integrated HiFi
Since March 2026 · Asia

SV-Audio

First Asian distributor signed – Audio Force in Thailand – and launched at BIAV Show 2026 in Bangkok.

Loudspeakers
Since May 2026 · Asia and the Middle East

ZenSati

Working with established distributors and introducing the brand to new markets and partners.

Cables

Why I started AudioLink MEA

Many audio companies want more sales power in new regions – but not the fixed cost of a full-time sales resource. AudioLink MEA links manufacturers with dealers and distributors in the Middle East and Asia, with 15 years of industry experience and a solid network, at a fraction of the cost and risk.

“My passion and interest have not changed. It is still the sales process – working with customers and partners, building relationships and developing business and markets – that motivates me.”

Michael Pedersen, on founding AudioLink MEA in 2025

What I do for a brand

Hands-on. On the ground.

Represent your brand

Your products and company in defined territories, with the care your brand deserves.

Build the network

Find, sign and manage distributors and dealers who fit your positioning.

Sell actively

Targeted outreach and market development – not waiting for orders.

Report honestly

Regular reporting and market intelligence, so you can decide with facts.

Show up

Trade shows, demos, dealer training and local promotion.

Open new markets

Plan the entry, build the pipeline and grow it for the long term.

The model

Less than a salary.
Paid mostly on results.

Your own sales managerAudioLink MEA
Full salary and employment costsSmall retainer plus commission
Months of recruiting firstStarts now, with a network
Usually one marketGulf, India and Southeast Asia
Cost stays if sales don’t comeMost of the cost follows sales
BronzeNew to the region
SilverSelling, want to grow
GoldStrong, want to expand

Represent your brand.

Tell me about your products and the markets you have in mind. I answer every message myself.